AI & AUTOMATION
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What's actually slowing your business down?
(01)
Manual tasks you do every week that a system could do for you.
AI automation and business automation cover everything from email sequences and lead generation to online appointment booking and CRM updates. The right system captures a lead, sends a personalized follow-up, books a call and logs everything in your CRM - without any manual input.
Built on tools like Make, Brevo, Calendly and Notion, these workflows run in the background so your business keeps moving, whether you're in a meeting or off the grid.
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What does the process of building an automation system actually look like?
(02)
Map and build. Then let it run.
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How do I know if my business actually needs automations?
(03)
Less on your plate. More on your goals.
What tools do you work with?
Make, Calendly, ManyChat, Brevo, Mailchimp and Notion - among others. I recommend what fits your business, not what's trending. If you already have tools in place, I work with what you have.
Do I need a big tech setup to get started?
We start simple. One good automation beats five half-built ones. We start where the biggest time loss is and build from there.
What if I don't know what I need to automate?
That's where we start. The audit is part of the process. Together we find the gaps, we map the opportunities and propose what makes the most sense for your goals.
What does an automated sales funnel actually include and can you build one from scratch?
Yes - from first touchpoint to booked call. But before building anything, we run a workshop to map your current flow, spot where leads go cold and align the funnel to your actual business goals. Then we build, test and let it run.
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From the Zest blog
(04)
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
