Hi, I'm Alice
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What is my approach with Zest clients?
(01)
Strategy first. Always.
Every project starts with the right questions - not assumptions. I dig into your business, your audience, and your goals before touching anything. Then I build what actually works: the right platform, the right content, the right systems running behind the scenes.
I've spent over five years inside multinationals, agencies, and startups - which means I've seen what works at scale and what gets wasted. I bring that perspective to every founder I work with.
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What is the story of Zest?
(02)
Zest was born from a simple belief that every founder deserves a strong digital foundation.
Too many founders launch with a website because they were told to without any strategy or system behind it. After years working across multinationals, agencies, and startups in Europe, I moved to Dubai four years ago and started seeing the same pattern: great businesses with weak digital foundations.
I built Zest to fix that. I work with founders in Dubai and across Europe to build the digital presence and the automation layer that makes it run without you.
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From the Zest blog
(03)
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
