Zest is a Dubai-based digital marketing consultancy helping SMBs grow through SEO, GEO, AI search visibility, website optimization, and brand strategy.
Zest is a Dubai-based digital marketing consultancy helping SMBs grow through SEO, GEO, AI search visibility, website optimization, and brand strategy.
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Who's behind Zest?
(01)
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About me
(01)
Hi, I'm Alice. I help ambitious businesses become visible, credible, and built to grow.
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Fractional CMO
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European & GCC clients
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English & French
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Digital expert
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Strategy first
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SEO & GEO
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Fractional CMO
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Dubai-based
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English & French
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European & GCC clients
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AI native
What I've built.
(02)
Website builds, SEO, AI automations, and GEO optimization - for founders who want to be found by both humans and AI.
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What makes Zest different from a traditional agency?
(03)
Zest is a fractional CMO service for founders who want to be seen, ranked, and recommended.
Strategy before execution
I understand your business and objectives first, then build everything around it.
Never behind
Continuously learning, AI-first, and ahead of what's actually working right now.
Human by nature
Flexible, honest, and in it with you.
Zest®
Every business deserves a digital presence
as ambitious as its founder
Strategy before execution
I understand your business and objectives first, then build everything around it.
Never behind
Continuously learning, AI-first, and ahead of what's actually working right now.
Human by nature
Flexible, honest, and in it with you.
Zest®
Every business deserves a digital presence
as ambitious as its founder
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From the Zest blog
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
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What services does Zest offer?
(04)
SEO, GEO & UX Optimization
1
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & E-commerce
2
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & Automation
3
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media Strategy
5
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap
SEO, GEO & UX Optimization
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & E-commerce
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & Automation
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media Strategy
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap
SEO, GEO, UX
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & ecom
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & automation
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap
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What's the process working with Zest?
(05)
Zest process is simple, strategic, and flexible.
From the first call to the final delivery - no fluff, no surprises, just results.
NO BULLSHIT DISCOVERY
1
We talk. I ask questions. You tell me what's broken. If I can't help, I'll tell you. (30-min call)
NO BULLSHIT DISCOVERY
1
We talk. I ask questions. You tell me what's broken. If I can't help, I'll tell you. (30-min call)
NO BULLSHIT DISCOVERY
1
We talk. I ask questions. You tell me what's broken. If I can't help, I'll tell you. (30-min call)
STRATEGY & ALIGNMENT
2
No execution before clarity. We define your goals, your metrics, and what success looks like - then I build a clear plan with transparent pricing and timeline. No hidden fees, no scope creep.
STRATEGY & ALIGNMENT
2
No execution before clarity. We define your goals, your metrics, and what success looks like - then I build a clear plan with transparent pricing and timeline. No hidden fees, no scope creep.
STRATEGY & ALIGNMENT
2
No execution before clarity. We define your goals, your metrics, and what success looks like - then I build a clear plan with transparent pricing and timeline. No hidden fees, no scope creep.
EXECUTION, ITERATION & HANDOFF
3
I build, you review, we optimize. You get a final deliverable that works, clear documentation, and a roadmap for what's next.
EXECUTION, ITERATION & HANDOFF
3
I build, you review, we optimize. You get a final deliverable that works, clear documentation, and a roadmap for what's next.
EXECUTION, ITERATION & HANDOFF
3
I build, you review, we optimize. You get a final deliverable that works, clear documentation, and a roadmap for what's next.
Pricing Plans.
(06)
What it costs. What you get. Your projetc is unique. So is our offer.
Hourly
Project based
Subscription
Subscription +
Zest®
from €80
/hour
For entrepreneurs who want ongoing digital strategy support - handled start to finish, month to month.
(€600/d)
Growth Advisory - roadmap, pitch support & the right connections
What's included:
Your digital presence, built from scratch or fixed for good
A brand that looks like it means business
The right people find you - and convert
No more guessing what to do next
Everything set up so it runs without you
One person who thinks, builds and delivers
Weekly update - you're always in the loop
Pause or cancel anytime
Hourly
Project based
Subscription
Subscription +
Zest®
from €80
/hour
For entrepreneurs who want ongoing digital strategy support - handled start to finish, month to month.
(€600/d)
Growth Advisory - roadmap, pitch support & the right connections
What's included:
Your digital presence, built from scratch or fixed for good
A brand that looks like it means business
The right people find you - and convert
No more guessing what to do next
Everything set up so it runs without you
One person who thinks, builds and delivers
Weekly update - you're always in the loop
Pause or cancel anytime
/
FAQs
(07)
Frequently asked questions
Your questions about working with a digital strategist, answered.
Not at all. Most of my clients came to me with zero digital presence. I help entrepreneurs build their digital strategy from scratch - website, SEO and GEO, funnels, automation. You don't need to have it all figured out. That's literally what I'm here for.
Yes - and that's actually where I do some of my best work. Whether you need more traffic, better conversion, or a full digital overhaul, I come in, audit what exists, and build on what works. No starting from scratch unless we have to.
Fair enough. We can start with a focused one-off project - a SEO audit or AI readiness audit, a funnel fix, a website review. Low commitment, real results.
A lot less than you think. I need 2-3 hours from you upfront - strategy call, brand info, tool access. After that I handle execution. You get a weekly update, a monthly 30-min call, and nothing else on your plate.
Because I'm not an agency. There's no account manager between us, no generic package, no disappearing act after the kickoff call. You work directly with me. One person who knows your business, your goals, and is genuinely invested in your results.
Depends on what we're building. A one-off project runs 1 to 4 weeks. A full website or digital setup can take 4 to 8 weeks. Everything is scoped and agreed before we start.
Yes. I work with a trusted network of web designers, developers, photographers and content creators. If your project needs skills beyond mine, I'll bring in the right person.
ScreamingFrogs,Framer, Wordpress, Squarespace, Webflow, Shopify, Notion, Make, Google Analytics, Semrush, Mailchimp and more. If you're already using specific tools, I'll adapt. If you need recommendations, I'll tell you exactly what makes sense for your setup and budget.
Dubai-based, EMEA-friendly. Most of my clients are in Europe and Dubai. It works just fine.
Yes. For project-based work, I typically work with a 50% deposit upfront and 50% on delivery. For larger projects we can discuss a milestone-based payment schedule. Monthly retainers are billed at the start of each month. If you have a specific situation, just ask - I'm flexible.
Not at all. Most of my clients came to me with zero digital presence. I help entrepreneurs build their digital strategy from scratch - website, SEO and GEO, funnels, automation. You don't need to have it all figured out. That's literally what I'm here for.
Yes - and that's actually where I do some of my best work. Whether you need more traffic, better conversion, or a full digital overhaul, I come in, audit what exists, and build on what works. No starting from scratch unless we have to.
Fair enough. We can start with a focused one-off project - a SEO audit or AI readiness audit, a funnel fix, a website review. Low commitment, real results.
A lot less than you think. I need 2-3 hours from you upfront - strategy call, brand info, tool access. After that I handle execution. You get a weekly update, a monthly 30-min call, and nothing else on your plate.
Because I'm not an agency. There's no account manager between us, no generic package, no disappearing act after the kickoff call. You work directly with me. One person who knows your business, your goals, and is genuinely invested in your results.
Depends on what we're building. A one-off project runs 1 to 4 weeks. A full website or digital setup can take 4 to 8 weeks. Everything is scoped and agreed before we start.
Yes. I work with a trusted network of web designers, developers, photographers and content creators. If your project needs skills beyond mine, I'll bring in the right person.
ScreamingFrogs,Framer, Wordpress, Squarespace, Webflow, Shopify, Notion, Make, Google Analytics, Semrush, Mailchimp and more. If you're already using specific tools, I'll adapt. If you need recommendations, I'll tell you exactly what makes sense for your setup and budget.
Dubai-based, EMEA-friendly. Most of my clients are in Europe and Dubai. It works just fine.
Yes. For project-based work, I typically work with a 50% deposit upfront and 50% on delivery. For larger projects we can discuss a milestone-based payment schedule. Monthly retainers are billed at the start of each month. If you have a specific situation, just ask - I'm flexible.
Not at all. Most of my clients came to me with zero digital presence. I help entrepreneurs build their digital strategy from scratch - website, SEO and GEO, funnels, automation. You don't need to have it all figured out. That's literally what I'm here for.
Yes - and that's actually where I do some of my best work. Whether you need more traffic, better conversion, or a full digital overhaul, I come in, audit what exists, and build on what works. No starting from scratch unless we have to.
Fair enough. We can start with a focused one-off project - a SEO audit or AI readiness audit, a funnel fix, a website review. Low commitment, real results.
A lot less than you think. I need 2-3 hours from you upfront - strategy call, brand info, tool access. After that I handle execution. You get a weekly update, a monthly 30-min call, and nothing else on your plate.
Because I'm not an agency. There's no account manager between us, no generic package, no disappearing act after the kickoff call. You work directly with me. One person who knows your business, your goals, and is genuinely invested in your results.
Depends on what we're building. A one-off project runs 1 to 4 weeks. A full website or digital setup can take 4 to 8 weeks. Everything is scoped and agreed before we start.
Yes. I work with a trusted network of web designers, developers, photographers and content creators. If your project needs skills beyond mine, I'll bring in the right person.
ScreamingFrogs,Framer, Wordpress, Squarespace, Webflow, Shopify, Notion, Make, Google Analytics, Semrush, Mailchimp and more. If you're already using specific tools, I'll adapt. If you need recommendations, I'll tell you exactly what makes sense for your setup and budget.
Dubai-based, EMEA-friendly. Most of my clients are in Europe and Dubai. It works just fine.
Yes. For project-based work, I typically work with a 50% deposit upfront and 50% on delivery. For larger projects we can discuss a milestone-based payment schedule. Monthly retainers are billed at the start of each month. If you have a specific situation, just ask - I'm flexible.
/
From the Zest blog
(08)
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
/
From the Zest blog
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
/
From the Zest blog
(04)
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.