Privacy Policy

Last updated: May 2026


1. Who We Are

Zest Digital Strategy is a freelance digital strategy practice operated by Alicia Athanassiadis (aka Alice), based in Dubai, UAE. We work with entrepreneurs and small businesses worldwide. For any privacy-related questions, contact us at hello@zest-your-business.com.

2. What We Collect

When you interact with us - via our website, contact form, or during a project - we may collect: name, email address, phone number, company name and project details, billing information where applicable, and website usage data (pages visited, browser type, IP address, device info) via analytics tools.

3. How We Use Your Information

We use your data to respond to inquiries and deliver our services, send project updates, proposals and invoices, improve our website and user experience, and send newsletters or updates - only with your consent. We do not sell, rent or trade your personal information. Ever.

4. Third-Party Tools

We use trusted third-party tools to run our business, including analytics, email and payment processing. These providers only access your data to perform their specific service and are required to comply with applicable data protection laws. Current tools may include: Google Analytics, Google Search Console, Framer, Wordpress, Lovable, Squarespace, Webflow, Shopify, Make, Hotjar, Mailchimp.

5. Cookies

Our website uses cookies to improve performance and understand how visitors use the site. You can disable cookies in your browser settings at any time. Some features may not function properly if cookies are disabled.

6. Data Security

We take appropriate measures to protect your personal data from unauthorized access or disclosure. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you have the right to access, correct or delete your personal data, withdraw consent to marketing communications at any time, request data portability, and file a complaint with your local data protection authority. To exercise any of these rights, contact us at hello@zest-your-business.com.

8. Data Retention

We keep your data only as long as necessary to deliver our services or as required by law. Project-related data is typically retained for 3 years after project completion.

  1. Children

Our services are not directed at children under 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

  1. Changes to This Policy

We may update this policy from time to time. The updated version will always be available on this page with a revised date. We encourage you to review it periodically.