Your answers.
Everything you wanted to ask, answered.
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I'm still not sure about my needs and goals, is it ok?
Let's clarify everything together.
I'm just starting out and have no digital strategy in place. Where do I start?
No digital presence, no strategy, no idea where to begin? That's exactly where I come in. I help founders build from scratch: website, SEO, GEO, funnels, automation. You don't need to have it figured out before we talk.
Why would working with Alicia from Zest be different?
Because you work directly with me - not an account manager, not a rotating team. One person who knows your business, invested in your results, no generic package, no disappearing act after the kickoff call.
How long does a digital strategy project take?
It depends. Punctual consulting on a specific problem is billed day by day - no long commitment. A full website build or migration runs 4 to 8 weeks. Every project is different - timeline depends on scope, what's already in place, and what you can provide on your end. We define it together before anything starts.
What does working with a digital strategist actually cost?
Depends on what you need. Punctual advice starts at €80/hour. One-off projects are scoped at €600/day. A full website build starts at €4,000. And if you need an ongoing strategic partner - fractional CMO style - monthly retainers start at €2,400/month. Everything is quoted upfront.
What timezone do you work in - can we collaborate if I'm based in Europe?
Dubai-based, EMEA timezone friendly. Most of my clients are in Europe and Dubai - it works just fine.
Do you offer training so my team can manage things independently after the project?
Yes. I build and implement - but I make sure you and your team understand what's been put in place and can run it independently after. No dependency, no black box.
Do you work with other specialists like developers, photographers or content creators if my project needs it?
Yes. I have a trusted network - developers, web designers, photographers, content creators, and whoever else your project needs. I find the right person, already vetted. You still have one point of contact.
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From the Zest blog
Thinking out loud.
Strategy, digital systems, and what's actually working right now plus the occasional honest take on building a business as a freelance mom in Dubai.
