Blog.
Zest is a Dubai-based digital marketing consultancy specializing in SEO, GEO, and AI search visibility for SMBs. This blog documents what actually works: real tests, real results, and the strategy decisions behind them.
Zest is a Dubai-based digital marketing consultancy specializing in SEO, GEO, and AI search visibility for SMBs. This blog documents what actually works: real tests, real results, and the strategy decisions behind them.
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Who's behind Zest?
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About me
Hi, I'm Alice. I help ambitious businesses become visible, credible, and built to grow.
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Fractional CMO
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European & GCC clients
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English & French
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Digital expert
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Strategy first
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SEO & GEO
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Fractional CMO
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Dubai-based
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English & French
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European & GCC clients
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AI native
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What services does Zest offer?
SEO, GEO & UX Optimization
1
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & E-commerce
2
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & Automation
3
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media Strategy
5
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap
SEO, GEO & UX Optimization
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & E-commerce
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & Automation
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media Strategy
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap
SEO, GEO, UX
Audit, fix, optimize, track. So you rank, get recommended, and convert.
Copywriting
Content strategy
A/B testing
AI readiness
UX recommendations
Website & ecom
Build, optimize, and fix - so your site or store actually converts.
Shopify store setup & design
Product page optimization
Conversion rate optimization
Analytics & reporting
AI & automation
Connect your tools, automate your workflows, and get time back.
Make, Zapier, Manychat
AI prompts
Workflow design
Time saving
Brand Positioning
4
Define what you stand for and how to say it - so the right people recognize you instantly.
Brand audit
Brand messaging
Positioning strategy
Tone of voice guidelines
Competitive analysis
Brand story & narrative
Social media
You're posting. Nobody's buying. I fix that. Your social media should build trust and drive sales - not just collect likes.
Social media audit
Content strategy & calendar
Engagement & growth tactics
Monthly performance report
Strategic Partnership
6
Helping your define your essence and communicate it with focus, offering strategic guidance rooted in clarity, consistency, and meaning.
Full digital strategy
Monthly execution & management
Weekly performance calls
All channels covered
Priority access & support
Quarterly growth roadmap